In the competitive business that is hospitality, hotels must have their digital strategy on point in order to stand out, and a good Customer Relationship Management (CRM) system is one important aspect of that. In fact, global business revenue was projected to increase by $1.1 trillion thanks to CRM systems […]
Our habits and expectations have changed, in some ways drastically, over the last few years.
This write-up is also available in: Français A resort CRM (Consumer Connection Management) states specifically what it does: it manages the romantic relationship you have with your shoppers. How does it do that? It brings together many equipment and connections to centralize and manage your hotel’s interactions with each individual […]