Sign up for Suite Spot podcast host Ryan Embree, and pay attention in to the celebratory 100th episode wherever we just take you, the listener, down memory lane and reflect on all the interesting content we have lined on the podcast more than the last four decades, as very well as discuss upcoming new content that listeners can look forward to this slide.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Place where hoteliers verify in and we check out what is trending in resort advertising. I’m your host, Ryan Embree. Hello there every person. And welcome to the 100th episode of the Suite Spot. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so satisfied that we finally made it to this episode. This is a pretty humbling encounter. You know, we commenced this podcast, this digital marketing and advertising podcast back in 2018. It’s just so considerably support from Journey Media Team and, my teammates more than the many years. I recall the very first episode when we have been hoping to determine on the title. We experienced, a couple distinctive names. We landed on the Suite Spot and in this article we are at episode 100 4 several years afterwards, just some brief points right before we get started out. And we certainly are gonna share some articles now, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now above this past, back again in 2021 and Stitcher as nicely, we have bought above 50,000 plays and 600 followers from people internet sites. So again, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So now with episode 100, this kind of a celebratory milestone, I figured what we do nowadays is probably in fact rely down some of my most loved and genuinely the most played and preferred tracks that we’ve had above these earlier a hundred episodes. We coated a lot of matters when it comes to lodge digital marketing. And it is humorous to hear back to some of the initial pair episodes. The topic make any difference in which we speak about on the Suite Spot is engineering is social media is popularity management for, for motels, and this technological know-how advanced so speedily. So intriguing to go back again to individuals initially couple episodes, to see what we ended up speaking about and, and how that definitely bridges to today and see how much things adjust. So let us get started the countdown, the amount 1. So we’re not gonna do the job backwards. We’re gonna start at range one particular and get the job done our way down. Number a person, really episode 84, how to industry your hotel’s breakfast selections. And we did not foresee for this episode to be so preferred, but it can make sense, right? A person of the factors I know I have talked about on this podcast, just one of the matters that really improved the most for the duration of these, these final couple years with the pandemic is how a hotel serves breakfast to his company. It’s a staple. It’s a little something that we’re all used to as vacationers coming to the property, seeing that breakfast buffet, seeing that waffle maker, from time to time that hot breakfast, that continental breakfast and how which is genuinely altered, ideal? And certainly it started off with the pandemic of a health and basic safety challenge of hoping to reduce shut get hold of in between your attendees and your workers. But then it is sort of also in 2021, 2022 has develop into a staffing situation, right? A large amount of inns however are having difficulties with this, and they’re not capable to personnel their breakfast place. They’re not ready to continue to keep up with the company that are coming in and out cleansing right after them earning certain that the foods is getting refreshed. So, you know, this episode, we took a deep dive into declaring not only how to industry your breakfast selections, but how to set the correct expectations of what your breakfast offerings are presently, mainly because there’s just this kind of a significant spectrum there of the place hotels are at. And some of that also is dependent on where by you’re found in the country, appropriate? We noticed some components of the place, that have been a whole lot slower acquiring back again to quotation unquote ordinary and had limitations at their lodges. So it was more durable for them to get again to that breakfast that visitor have occur to really like. So if a traveler was traveling from just one place of the country to a different location, and they ended up anticipating this because all the lodges in their area have been back again to ordinary that could guide to troubles. So this was a wonderful episode, super, super preferred, all over again, variety of a surprise, but you know, when you in fact sat down and imagine about it, actually not that astonishing since of the record of the previous couple years, selection two was episode 94 and this, it really speaks to what I talked about at the commencing of this episode, right? The evolution of things like social media technological know-how, and how much that adjustments just months or, or yrs above many years, this episode was all about Instagram reels for inns, appropriate? So we pride ourselves at Vacation Media Team at remaining at the forefront of hotel, electronic advertising. We are the authorities. And just one of the factors we glance for is new styles, developments, and features, in particular when it arrives to social media platforms, cuz which is what we do for accommodations. We associate with them. We assistance produce customized written content for motels on areas like Twitter, Facebook, LinkedIn and Instagram, correct? We know how common Instagram is, specially with the more youthful travelers, millennials and gen Z. And a person of the things that Instagram experienced a short while ago launched was Instagram reels. And this was a element that was truly pointed at TikTok, ideal? And they ended up trying to perhaps steal some of that market place share. These were being these form of 30 to second clips that people could share on Instagram kind of like Tik Toks in order to possibly advertise items on home, advertise amenities, breakfast possibilities like we just talked about. So this was a new function that was not long ago introduced from Instagram. And this episode was definitely fantastic. We introduced another person from our social product or service crew on as a visitor speaker to sort of walk us by way of how to use and what some best methods are for Instagram reels. Number three was episode 80, how to marketplace your hotel’s new renovations. Correct? So a single of the factors that we seriously centered on during the pandemic for motels was certainly how to get extra occupancy in a time in which travel just wasn’t occurring, proper? Other than out of requirement. But some motels resolved to go a absolutely distinctive route and shut down wholly to genuinely do some new renovations, suitable? To renovate that foyer or entirely redo their rooms or facilities. And when we bought out of the pandemic, they, we experienced these practically brand new inns, renovated hotels that we have been looking on how to market and industry. So we shared some truly excellent ways, recommendations and ideal procedures on how you can share on social media, develop some excitement, talk to that and your evaluate responses, your status administration, for the reason that you’re only new for so lengthy. I remember that was just one of the essential phrases that we have been speaking about. New is new for just a shorter quantity of time. So you want to get advantage of it while you can. There is seriously new renovations is some of the best instances to get these 5 star opinions and definitely set your finest foot ahead out there with these kinds of a massive, enormous capital financial commitment. We know, transpire with renovation. Selection 4 of our most well-liked episodes ever on the Suite Place. This was episode 86 preparing your hotel’s 2022 social media calendar section a single. So this was this kind of a big episode that we actually experienced to do two sections of it. And this is honestly a person of my favorite episodes. We experienced Aislynn Roberts on and she’s a person of our crew users from client achievement. And she speaks to accommodations on a daily foundation hoping to discover inspiration for them to obtain posts about gatherings, community tales, amenities, capture bookings by means of social media. So what we decided to do was just take a calendar, the 2022 calendar. And we went as a result of every single one year and commenced to fill out that calendar, give suggestions for the summertime, the spring, the winter and the drop to assistance hoteliers fill that calendar out with just remarkable articles. And yet again, this was just 1 of my preferred episodes, truly just finding resourceful and, and sharing with inns. Some seriously, really exceptional approaches to, to spur engagement on their social channels. Amount five was episode 83 sophisticated sentiment evaluation and reporting. Now this was with Jason Lee, our main know-how officer, most likely one of the most recognizable voices on this podcast. He’s been with me innumerable instances. And the purpose is, is for the reason that specifically what this episode was all about. A new rollouts for Travel Media Group, digital remedies for accommodations. So Jason and his item and advancement workforce were really hard at work. Ended up in fact diving further into insights and facts from guest feed-back. And this episode is all about that. Chatting about how we get that details from visitor assessments and how we supply that details back to the hotelier to make smarter operational and capital final decision. So this was a definitely good episode accomplishing a hundred podcast episode could not have been carried out devoid of the help of my marketing and advertising crew and the support of Vacation Media Group and listeners like you. So I want to thank you, but we’ve also experienced some guests outside of the Travel Media Group group, sign up for us, some genuinely significant names in the sector. I keep in mind we had a pair episodes of Yan Phitom from STR throughout the throes of the pandemic exactly where we talked to him about, you know, what was on the horizon. What was the STR facts declaring to us which could give clues? Due to the fact we experienced by no means been by means of some thing like that in the field we’ve been via recessions right before, but nothing at all, almost nothing like we observed the past couple years, oh, we experienced hospitality influencer. Rupesh Patel on to speak about track record management and how crucial that is for his lodges and, and what he’s performing appropriate now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main players from lodge management teams just be a part of us and, and give strategies and methods on electronic marketing. And I’m so thankful we have so several much more attendees not able to get to proper now, but thankful for. So if you have not checked out some of all those episodes, be sure to do cause they are incredibly, incredibly insightful. And by way of carrying out this a hundred episodes worth, we’ve also have some genuinely exclusive once-a-year episodes that we do each individual one yr that I have definitely come to really like and are some of my favorites. One of them is with our VP of product or service and advancement, Patrick O’Brien. He comes on each individual calendar year and we glance at the major 5 sentiment tags for hotels throughout the state. You know, we have talked about cleanliness, which was a big tag and subject for the duration of the pandemic, certainly, and Patrick not only shares this facts with us, but he also shares ways that you can reply to opinions as perfectly as leverage this details for your social media advertising and internet sites. Yet another yearly episodes we do with is with our president Dana Sanger. We do a calendar year in evaluation at the conclude of just about every yr, just speaking about the wonderful achievements that the Travel Media Team workforce have attained and, and milestones and objectives that they’ve strike as effectively as the benefit that we’re capable to give for our lodge companions. We have been in hospitality, as I have outlined ahead of for more than 40 decades and, and have resorts that we perform with across the country. So this is a genuinely amazing episode to form of reflect on all the items that we’ve carried out to enable even further all those partnerships and bring on new and existing relationships in the sector. And then previous 12 months in 2021, we had a person of, I would say the coolest collection. And this was currently being equipped to pay attention to you, our audience, the listeners, the hotel listeners out there, and what they were able to do is share their tales of what we referred to as hospitality heroes. So we experienced a, a range of episodes that we did in this sequence just to figure out some of those hoteliers that went higher than and past in the course of what someone argued the hardest time for our marketplace. And there were being just some amazing, amazing stories. And it was just these an honor to share these more than a channel on a discussion board like this. And with that, I am quite psyched to announce that we are carrying out a next collection, which is likely to be named Hospitality Trailblazers, exactly where we are gonna acquire some of the most significant and loudest voices in the hotel sector. And we’re gonna invite them on the Suite Spot. We’re gonna converse and we’re gonna decide their brain, ask them what they believe about what’s what is on the horizon. What they consider are some tips and tips. When it arrives to electronic marketing for their administration group, we are gonna have some seriously, actually excellent company and I am tremendous stoked about it. So you are listening to about it listed here. Initial more specifics to appear about Hospitality Trailblazers. This is our 2nd series that we have carried out to form of definitely amplify the voices of our market. Because again, we, we, we’re these types of a limited knit group, but all over again, as we wrap up today, I just wanna thank everyone. My Journey Media Group group, my advertising crew for all the really hard function that they’ve put into this, a hundred episodes is no easy feat. I wanna thank you. The lodge listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to leave us a evaluate. We’d like to hear your comments and opinions about what we’re performing, ideas about what you’d like to hear for our up coming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will talk to you future time on the Suite Place. To be a part of our loyalty program, be absolutely sure to subscribe and give us a 5 star looking through on iTunes. Suite Spot is manufactured by Vacation Media Group. Our editor is Brandon Bell with include art by Barry Gordon. I’m your host, Ryan Embree, and we hope you liked your remain.
