Exclusive: How reality TV show MAFS made Skye Suites a household name

Five decades given that start, Sydney-dependent lodge company Skye Suites is punching higher than its bodyweight as a way of life place in a highly competitive market place dominated by important world players.

Even with possessing just a few Sydney qualities to day, the hotel brand name is recognisable at a countrywide and world-wide level thanks in no smaller aspect to the actuality Tv partnerships that have propelled the brand name to a era of youthful people.

For the last a few yrs, Skye Suites Sydney has served as the host lodge for the massively preferred Australian fact Tv set display Married at Initially Sight (MAFS), which provides in an normal of 1.9 million viewers for every episode.

Its Eco-friendly Square home also a short while ago performed host for two seasons of Splendor and the Geek, a obstacle-primarily based actuality demonstrate, offered by Sophie Monk.

2021 Beauty and the Geek contestants

Speaking completely to HM, Skye Suites Location Director of Gross sales and Advertising, Ari Foo, mentioned this medium has provided the modest, domestic business a important leg up in phrases of branding.

“From a advertising standpoint, we are competing versus greater chain hotels with substantially more substantial brand presence and internet marketing budgets,” he claimed.

“These partnerships push model recognition and put us entrance of intellect for persons looking at lodging options in Sydney.”

Fact Television has demonstrated to be a effective manufacturer-setting up instrument for Skye Suites, not only due to the fact it showcases its structures and rooms, but because audiences have subtle reminders of the model title and brand, which is demonstrated on monitor 2-4 moments for every episode.

“It’s about getting the brand name in entrance of people but not in a forceful way,” Foo stated.

“We can do social media promotion, and advertise in publications, but there is very several mediums in which you are likely to get 1.9 million persons watching.”

The way of living visitor

With 15 seasons less than its belt, Married at 1st Sight is unquestionably a model powerhouse in its very own right, recognisable especially amongst – but not limited to – a Millennial and Gen Z audience.

“When I see our journey industry companions, consumers and meet persons in general, the 1st matter they say to me when I point out Skye Suites is ‘the MAFS hotel,’” Foo advised HM.

“That on your own shows the enormous effect the demonstrate has had on our brand name recognition.”

Skye Suites Sydney has develop into recognisable as a life-style resort

Skye Suites Head of Inns Australasia, David Bowen, reported that this distinct actuality Tv partnership has driven a good deal of demand from customers in the CBD resort and aligns with the company’s approach to come to be a recognisable life style model.  

“Skye Suites is definitely focused as a way of life model – these demonstrates place you into that place,” he explained to HM.

“Our complete tactic is to make a lifestyle manufacturer that draws in youthful, up-and-coming [consumers] but also appeals to more mature visitors – MAFS reaches a huge audience.”

Positive aspects of boutique

The brand’s boutique supplying and aim on architecture make it an appealing place for Television set and movie producers, in accordance to the executives.

The Kent Street, Sydney property’s exterior of brick, steel and glass arches serves as an sufficiently spectacular backdrop for the theatrics that unfold inside on Married at Initially Sight, whilst the Green Square creating gives distinctive filming chances.

Through the Season 2 finale of Attractiveness and the Geek, contestants abseiled numerous hundred ft down the making, landing into the hotel pool below – an exercise that showcased the property’s distinctive style and strengthened the affiliation among the wider Infinity by Crown building and Skye Suites Green Square.

Skye Suites Environmentally friendly Square pool

Staying a smaller boutique model is an additional advantage for the business when it comes to winning Tv partnerships, Foo clarifies.

“There’s an attractiveness for output organizations for the reason that we can contain [filming] rather very easily,” he said.

“We are inclined to isolate filming to a floor or two as they often want to function as a shut established to some diploma. For the reason that of our boutique measurement, we have the skill to produce some thing that they cannot essentially get in bigger attributes. It’s an aspect of privateness, a bit a lot more stability.”

Skye Suites’ Green Sq. property’s proximity to Fox Studios also tends to make it an captivating destination for creation teams.

Skye Suites Environmentally friendly Sq. is element of the Infinity by Crown setting up

During the pandemic, when lots of significant international productions relocated to Australia, Skye Suites Environmentally friendly Square hosted crew associates functioning on important productions together with one of the hugely common Marvel films.

Acquiring opened the resort in April 2020, ideal at the onset of COVID, Foo claimed the team was laser centered on tapping into this option to offset losses when travel arrived to a grinding halt.

“When we opened Environmentally friendly Sq., we purposely scouted the amusement sector for the reason that we saw that Fox Studios and Carriageworks have been both of those near by – there is a lot of film production in that place,” he mentioned.

Bowen admits, nevertheless, that welcoming a truth Television set solid and crew into a resort for an prolonged period of time of time does existing some difficulties, pointing to the massive work that goes into set up and pack down.

“It is a important load on the resort,” he mentioned.

“Interiors are introduced in to make it additional homely – the beds the home furniture and many others. is all bought externally – so we shut people doors for a pair of months to established them up, and then when they leave, they are shut for a few of months to split it all down and convey it back to scope.”

Jamie M. Hansen

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